Gum is expected to maintain steady value sales over the forecast period, with volume also stable but remaining in marginally-negative figures. No big developments are expected in the coming years, or new players in the market.
Gum products are being distributed across many different channels (from kiosks to hypermarkets) with numerous different options for consumers to choose from. This widespread availability will help to keep gum sales stable, ensuring consumers can stock up while doing their grocery shopping, or be able to access impulse purchases while out and about.
The gum industry, especially the chewing gum industry, has been evolving during the last few years, meeting consumer demands. One area of innovation can be seen with the overarching focus on health.
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Understand the latest market trends and future growth opportunities for the Gum industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Gum
This report originates from Passport, our Gum research and analysis database.
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