PROSPECTS AND OPPORTUNITIES
Steady growth predicted for gum over the forecast period
Sales of gum in Denmark are projected to increase slightly over the forecast period, reflecting a mature category with limited yet stable growth potential. Although gum continues to encounter structural challenges such as saturation and shifting consumer habits, its fundamental role as a breath-freshening, on-the-go product remains intact.
Technology will help shape the category's fortunes
In Denmark, digital and technological advancements are playing a modest yet increasing role in shaping gum, primarily through distribution and consumer engagement strategies rather than manufacturing breakthroughs. Brands and retailers have increasingly leveraged digital tools to enhance the placement and visibility of gum on online grocery platforms, where impulse items like chewing gum are now more frequently added via recommended add-ons or bundle offers.
Health and wellness trend aligns well with innovations in gum
Looking ahead, the health and wellness trend will continue to play a supportive role in gum in Denmark. Sugar-free gum remains the standard in this category, and consumers increasingly expect additional functional benefits such as dental protection, breath freshening, or natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Denmark?
- Which are the leading brands in Gum in Denmark?
- How are products distributed in Gum in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Denmark - Category analysis
KEY DATA FINDINGS
Modest increase in sales reflects return to on-the-go consumption
Perfetti Van Melle dominates sales, gaining share in 2025
Discounters continues to lead sales thanks to nationwide presence
Steady growth predicted for gum over the forecast period
Technology will help shape the category's fortunes
Health and wellness trend aligns well with innovations in gum
Snacks in Denmark - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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