Gum is projected to see steady growth in value (at constant 2025 prices) and volume terms over the forecast period. Innovation from the market leader, Perfetti Van Melle, is expected to continue to boost sales in a category that has recovered well from the impact of the pandemic.
Digital communication and marketing are expected to be key tools for success in the ever-changing chewing gum market. In an increasingly connected world, companies must harness the potential of the digital landscape to create engaging and interactive campaigns that can attract and retain consumers.
Chewing gum in Italy has undergone a significant transformation in the latter part of the review period, with the market moving towards health trends that respond to a growing consumer awareness of health and wellness. This evolution manifests itself in several aspects, including the adoption of sugar-free formulas and the inclusion of functional ingredients that offer additional benefits, such as energy boosting.
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Understand the latest market trends and future growth opportunities for the Gum industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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