Beyond 2025, Germany’s gum market is projected to grow significantly driven by solid retail penetration across grocery retailers, drugstores, and specialty channels. The easing of inflation should also restore consumer purchasing power and their willingness to trade up.
There is expected to be a growing market for plant-based and fully biodegradable gum made from natural chicle or other tree saps that offers an eco-friendly alternative to traditional synthetic rubber composites, eliminating plastic waste while preserving chew consistency. Flavour innovation is also set to remain a key feature of new product development, with established mint, menthol, and eucalyptus profiles continuing to dominate, while newer exotic variants such as cinnamon and fruit-forward cassis, lemon, and bubblemint gain traction among consumers seeking new experiences.
The health-driven shift toward sugar-free chewing gum has intensified competition, relegating traditional bubble gum formats to a niche role as consumers prioritise the prevention of dental cavities and lower-calorie options. In response, bubble gum brand are ramping up social media and influencer-driven marketing on platforms like TikTok to reconnect with younger consumers and to stay culturally relevant.
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Understand the latest market trends and future growth opportunities for the Gum industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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