PROSPECTS AND OPPORTUNITIES
Whitening and functional gum poised to reignite category growth
Beyond 2025, Germany’s gum market is projected to grow significantly driven by solid retail penetration across grocery retailers, drugstores, and specialty channels. The easing of inflation should also restore consumer purchasing power and their willingness to trade up.
Natural and sustainable products set to draw interest
There is expected to be a growing market for plant-based and fully biodegradable gum made from natural chicle or other tree saps that offers an eco-friendly alternative to traditional synthetic rubber composites, eliminating plastic waste while preserving chew consistency. Flavour innovation is also set to remain a key feature of new product development, with established mint, menthol, and eucalyptus profiles continuing to dominate, while newer exotic variants such as cinnamon and fruit-forward cassis, lemon, and bubblemint gain traction among consumers seeking new experiences.
Health-driven regulation and eco mandates set to reshape bubble gum’s future
The health-driven shift toward sugar-free chewing gum has intensified competition, relegating traditional bubble gum formats to a niche role as consumers prioritise the prevention of dental cavities and lower-calorie options. In response, bubble gum brand are ramping up social media and influencer-driven marketing on platforms like TikTok to reconnect with younger consumers and to stay culturally relevant.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Germany?
- Which are the leading brands in Gum in Germany?
- How are products distributed in Gum in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Germany - Category analysis
KEY DATA FINDINGS
Category maturity limits growth opportunities for gum in 2025
Wrigley stays on top as sugar-free and plant-based lines seeing the strongest growth
Shoppers favour discounters and their private label gum
Whitening and functional gum poised to reignite category growth
Natural and sustainable products set to draw interest
Health-driven regulation and eco mandates set to reshape bubble gum’s future
Snacks in Germany - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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