PROSPECTS AND OPPORTUNITIES
Stable value sales are expected, driven by modern lifestyle trends
Following a predicted uplift in growth in 2026, retail value sales of gum in the Philippines are expected to remain relatively stable over the forecast period, with no other significant growth surges anticipated. Gum is set to continue benefiting from consistent demand within chewing gum, particularly among older consumers who value gum for its breath-freshening properties and every day convenience.
Small local grocers will anchor gum sales while retail e-commerce will remain niche
Over the forecast period, value sales of gum in the Philippines are expected to remain resilient across both traditional and modern retail channels. Small local grocers will continue to lead distribution, owing to the channel’s deep integration within residential communities and the unmatched convenience it offers.
Health and wellness trends will create both opportunities and challenges across gum
The growing focus on health and wellness among Filipino consumers is expected to influence both chewing gum and bubble gum over the forecast period, though in markedly different ways. Chewing gum is well-positioned to benefit from this shift, due to its strong functional associations.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Philippines?
- Which are the leading brands in Gum in Philippines?
- How are products distributed in Gum in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the Philippines - Category analysis
KEY DATA FINDINGS
Chewing gum records retail value growth as bubble gum struggles to innovate
Wrigley Philippines Inc continues to lead, improving its share with a focus on innovations
Small local grocers continue to be the key channel, while retail e-commerce gains momentum
Stable value sales are expected, driven by modern lifestyle trends
Small local grocers will anchor gum sales while retail e-commerce will remain niche
Health and wellness trends will create both opportunities and challenges across gum
Snacks in the Philippines - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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