Following a predicted uplift in growth in 2026, retail value sales of gum in the Philippines are expected to remain relatively stable over the forecast period, with no other significant growth surges anticipated. Gum is set to continue benefiting from consistent demand within chewing gum, particularly among older consumers who value gum for its breath-freshening properties and every day convenience.
Over the forecast period, value sales of gum in the Philippines are expected to remain resilient across both traditional and modern retail channels. Small local grocers will continue to lead distribution, owing to the channel’s deep integration within residential communities and the unmatched convenience it offers.
The growing focus on health and wellness among Filipino consumers is expected to influence both chewing gum and bubble gum over the forecast period, though in markedly different ways. Chewing gum is well-positioned to benefit from this shift, due to its strong functional associations.
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Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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