PROSPECTS AND OPPORTUNITIES
Slowing growth rates reflect maturity
Projected strong-to-moderate retail value (constant 2025 prices) growth as the forecast period progresses is underpinned by a convergence of economic, technological, regulatory and behavioural factors that are reshaping the category. Demand is set to stagnate, while there are deeper structural shifts in how consumers perceive and use especially chewing gum, as well as how brand owners innovate and distribute it.
Innovation in chewing gum in Brazil to foster sustainability
The Industry Forecast Model for this category highlights several soft drivers that provide growth potential. Product variety is expanding rapidly, with new flavours, formats and functional benefits entering the market.
Functional gum is developing in the country
Lifestyle trends, particularly the emphasis on wellness, convenience and sustainability, are pushing gum into new usage occasions beyond breath freshening. Promotion is also a key driver, with players investing in targeted, tech-enabled campaigns that resonate with younger, urban teenagers and adults.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Brazil?
- Which are the leading brands in Gum in Brazil?
- How are products distributed in Gum in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Brazil - Category analysis
KEY DATA FINDINGS
Chewing gum remains popular but shows signs of maturity
Mondelez plays with portfolio diversification while Perfetti Van Melle bets on marketing campaigns
Chewing gum purchases with other fmcg lure consumers to traditional grocery retailers
Slowing growth rates reflect maturity
Innovation in chewing gum in Brazil to foster sustainability
Functional gum is developing in the country
Snacks in Brazil - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!