Gum will register further constant value and volume growth over the forecast period, supported by continuing population growth. In addition, there will be more active promotion across social media, as players look to engage with younger consumers of under 30-years-of-age in particular.
Within chewing gum, sugar-free formulations will drive growth, as consumers are increasingly health conscious. Such offerings provide several oral health benefits.
Gum has a bad reputation in terms of disposal, due to its non-biodegradable properties, and authorities impose large fines if gum is disposed of incorrectly. As a result, highlighting sustainability will be a key focus to win over consumers over the forecast period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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