While chewing gum will continue to account for the majority of value and volume sales, bubble gum will outperform chewing gum over the forecast period. This is due to chewing gum being a mature product, and with bubble gum having more growth potential.
There will continue to be innovation in terms of flavour and texture in order to keep consumers engaged.
While gum will continue to be mainly a breath freshener, players will look to give gum a healthier profile, as consumers increasingly perceive gum as unhealthy. In response, there will be increasing focus on gum with functional benefits, such as with added mineral and vitamins.
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Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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