PROSPECTS AND OPPORTUNITIES
Bubble gum outperforms chewing gum over forecast period
While chewing gum will continue to account for the majority of value and volume sales, bubble gum will outperform chewing gum over the forecast period. This is due to chewing gum being a mature product, and with bubble gum having more growth potential.
Continuing innovation to keep consumers engaged
There will continue to be innovation in terms of flavour and texture in order to keep consumers engaged.
Focus on making gum healthier
While gum will continue to be mainly a breath freshener, players will look to give gum a healthier profile, as consumers increasingly perceive gum as unhealthy. In response, there will be increasing focus on gum with functional benefits, such as with added mineral and vitamins.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in North Macedonia?
- Which are the leading brands in Gum in North Macedonia?
- How are products distributed in Gum in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in North Macedonia - Category analysis
KEY DATA FINDINGS
Marginal fall in volume sales
Wrigley Jr continues to dominate
Small local grocers continue to dominate distribution
Bubble gum outperforms chewing gum over forecast period
Continuing innovation to keep consumers engaged
Focus on making gum healthier
Snacks in North Macedonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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