PROSPECTS AND OPPORTUNITIES
Perfetti Van Melle to maintain its stronghold amidst rising competition, with entry of new players and introduction of new variants
The level of competition within gum in India is set to become more intense in the forecast period, as a result of new companies entering the category, along with unique product innovations. New domestic brand Gud Gum has focused on natural and healthier ingredients, attracting consumers looking for alternatives to the traditional gum base, which primarily consists of a blend of polymers, waxes, and elastomers.
Brands to focus on creating new consumption occasions through extending benefit proposition of gum
Rising awareness campaigns around ingredients in India continue to encourage consumers to be more mindful of their snacking choices. This is increasingly driving consumer interest towards healthier and functional offerings, which in turn is likely to influence consumers’ purchasing decisions for gum in the years ahead.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in India?
- Which are the leading brands in Gum in India?
- How are products distributed in Gum in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in India - Category analysis
KEY DATA FINDINGS
Gum witnesses slight growth in volume demand, driven by the smoking population and impulse purchases
Amplified focus on brand ambassadors to drive brand awareness amongst the target audience
Perfetti Van Melle to maintain its stronghold amidst rising competition, with entry of new players and introduction of new variants
Brands to focus on creating new consumption occasions through extending benefit proposition of gum
Snacks in India - Industry Overview
Snacks in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!