Gum will register both a fall in constant value and volume sales over the forecast period. Continuing population decline will dampen volume sales.
There will continue to be innovation in gum, as players look to hold on to value share. Technology will increasingly play a role in driving differentiation.
While gum will continue to be mainly a breath freshener, players will look to give gum a healthier profile, as consumers increasingly perceive gum as unhealthy. In response, there will be increasing focus on gum with functional benefits, such as with added mineral, vitamins and probiotics.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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