PROSPECTS AND OPPORTUNITIES
Local brands continue to drive sales
Local brands will continue to drive value and volume sales over the forecast period. In addition, smokers are a key consumer base and this will also support sales.
Functionality, flavour and digital engagement key areas of focus
Innovation poised to be centred around gums with functional benefits, especially those that aid in oral hygiene such as breath fresheners. Also, while Mints and fruity flavours will remain popular, other flavours such as ginger will gain popularity over the forecast period, replicating the increasing popularity of ginger flavourings in sweet confectionery.
Import substitution fuels local gum growth
Cameroon initiated a three-year import-substitution plan for 2024-2026, aiming to reduce the country's reliance on imported goods by boosting domestic production, in order to reduce a significant trade deficit. As such, increasing import charges have benefitted local gum players and this may continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Cameroon?
- Which are the leading brands in Gum in Cameroon?
- How are products distributed in Gum in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Cameroon - Category analysis
KEY DATA FINDINGS
Affordable local offerings sustain gum performance
Big Gum's familiarity, affordability, and reach fuel Chococam's success
Strategic placement of roadside kiosks drives impulse gum sales
Local brands continue to drive sales
Functionality, flavour and digital engagement key areas of focus
Import substitution fuels local gum growth
Snacks in Cameroon - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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