PROSPECTS AND OPPORTUNITIES
Modest gains anticipated while consumers value functionality and health positionings
Over the forecast period, gum is expected to experience flat to modest volume growth, constrained by the category’s maturity and limited product differentiation. The post-pandemic uptick in sales has largely dissipated, with consumers becoming more selective, particularly amid ongoing concerns around health issues such as headaches linked to chewing gum.
Digital and technological innovation will remain limited in Gum in Norway
Gum in Norway continues to lag behind other snack segments in terms of digital and technological advancement. There has been no significant innovation in manufacturing, digital marketing, or e-commerce capable of reshaping the category.
Sustainability may slowly gain traction in Norway’s gum market
While sustainability concerns within the gum category are present, their overall impact remains modest. The emergence of brands such as True Gum has helped draw attention to the presence of plastic in conventional gum bases.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Norway?
- Which are the leading brands in Gum in Norway?
- How are products distributed in Gum in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Norway - Category analysis
KEY DATA FINDINGS
Gum sales stabilises in 2025, following a three-year retail volume decline
Mars Norge maintains its leadership while Conaxess Trade Norway improves its share
Impulse-driven gum sales continue to rely on physical retailers in Norway
Modest gains anticipated while consumers value functionality and health positionings
Digital and technological innovation will remain limited in Gum in Norway
Sustainability may slowly gain traction in Norway’s gum market
Snacks in Norway - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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