Over the forecast period, gum is expected to experience flat to modest volume growth, constrained by the category’s maturity and limited product differentiation. The post-pandemic uptick in sales has largely dissipated, with consumers becoming more selective, particularly amid ongoing concerns around health issues such as headaches linked to chewing gum.
Gum in Norway continues to lag behind other snack segments in terms of digital and technological advancement. There has been no significant innovation in manufacturing, digital marketing, or e-commerce capable of reshaping the category.
While sustainability concerns within the gum category are present, their overall impact remains modest. The emergence of brands such as True Gum has helped draw attention to the presence of plastic in conventional gum bases.
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Understand the latest market trends and future growth opportunities for the Gum industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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