Manufacturers have an opportunity to expand the functionality of gum by introducing products with added benefits, including energising properties, vitamins or supplements, or support for focus and concentration. Products like Trident Raptor energising gum could pave the way, demonstrating that gum can serve purposes beyond just breath-freshening.
Specialised gum options have strong potential to gain popularity among higher-income Guatemalan consumers. As health awareness grows in the country, so does interest in functional ingredients like xylitol, a natural sugar substitute increasingly recognised for its dental health benefits.
Higher-income consumers are increasingly looking for organic options and simple ingredient lists. Increased organic and natural offerings for gum are anticipated in the future, targeting consumers who prioritise health and wellness.
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Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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