PROSPECTS AND OPPORTUNITIES
Innovation to attract a broader audience and drive renewed interest in gum
Manufacturers have an opportunity to expand the functionality of gum by introducing products with added benefits, including energising properties, vitamins or supplements, or support for focus and concentration. Products like Trident Raptor energising gum could pave the way, demonstrating that gum can serve purposes beyond just breath-freshening.
Strong potential of specialised gum varieties
Specialised gum options have strong potential to gain popularity among higher-income Guatemalan consumers. As health awareness grows in the country, so does interest in functional ingredients like xylitol, a natural sugar substitute increasingly recognised for its dental health benefits.
Organic and natural offerings to target consumers who prioritise health and wellness
Higher-income consumers are increasingly looking for organic options and simple ingredient lists. Increased organic and natural offerings for gum are anticipated in the future, targeting consumers who prioritise health and wellness.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Guatemala?
- Which are the leading brands in Gum in Guatemala?
- How are products distributed in Gum in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Guatemala - Category analysis
KEY DATA FINDINGS
Chewing gum drives sales
Mondelez leads with its Trident gum the most widely distributed brand in the country
Expansion of e-commerce
Innovation to attract a broader audience and drive renewed interest in gum
Strong potential of specialised gum varieties
Organic and natural offerings to target consumers who prioritise health and wellness
Snacks in Guatemala - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!