PROSPECTS AND OPPORTUNITIES
Expansion of flavour options to capture consumer attention
Marginal volume growth of chewing gum and volume decline of bubble gum is expected over the forecast period. Consumers will increasingly opt for other snacks, which are perceived as healthier and not as bad for the environment.
More specialised gum could push the category forward
Specialised gum products have the potential to gain popularity among higher-income consumers in Costa Rica. Awareness of the benefits of xylitol, a natural sugar substitute linked to dental health, is gradually increasing as health consciousness rises.
Clean ingredient lists could attract a niche group
As higher-income consumers are increasingly looking for organic options and simple ingredient lists, more organic and natural gum offerings are anticipated over the forecast period. These offerings will be both imported and local, catering to tourists and local consumers alike.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Costa Rica?
- Which are the leading brands in Gum in Costa Rica?
- How are products distributed in Gum in Costa Rica?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Costa Rica - Category analysis
KEY DATA FINDINGS
Negative perception of sugar-rich products impacts bubble gum
Mondelez International leads thanks to innovative Trident
Small local grocers lead, offering a wide product selection and convenience
Expansion of flavour options to capture consumer attention
More specialised gum could push the category forward
Clean ingredient lists could attract a niche group
Snacks in Costa Rica - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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