PROSPECTS AND OPPORTUNITIES
Functional benefits could be key to keeping gum relevant
The gum market in Malaysia is showing signs of maturity, with limited room for new entrants and a shrinking number of active players. Notably, long-standing local brands like 88 from Khee San Food Industry have exited the market, reflecting the challenges of sustaining operations in a category with declining demand.
Digital tools could offer new benefits to gum
Digital innovation presents a modest but meaningful opportunity for gum brands in Malaysia. While gum is not typically a product that goes viral on social media, there are still ways to leverage digital platforms to boost engagement.
Healthier and more sustainable products likely to attract attention
Malaysia’s ongoing “war on sugar” is likely to influence the gum market in the coming years. Although gum is not yet a primary target of regulatory action, the Ministry of Health’s grading system for sugary drinks may eventually extend to snacks categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Malaysia?
- Which are the leading brands in Gum in Malaysia?
- How are products distributed in Gum in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Malaysia - Category analysis
KEY DATA FINDINGS
Chewing gum retains functional appeal but bubble gum sales decline
Leading players consolidate their lead with Wrigley dominating
Distribution remains focused on convenience and accessibility
Functional benefits could be key to keeping gum relevant
Digital tools could offer new benefits to gum
Healthier and more sustainable products likely to attract attention
Snacks in Malaysia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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