PROSPECTS AND OPPORTUNITIES
Gum is set to grow steadily but challenges persist.
The gum category is anticipated to sustain its upward momentum in the UK throughout the forecast period, largely fuelled by the revival of impulse buying behaviours as consumers resume on-the-go lifestyles. This shift is particularly beneficial for chewing gum, which is projected to experience consistent growth through 2030.
Flavour and packaging innovations can drive gum growth by attracting younger consumers and expanding consumption occasions.
Innovation in flavour profiles and packaging formats is becoming a cornerstone for the long-term growth of gum sales, as brands seek to tap into new consumption occasions and refresh the category’s appeal particularly among younger consumers. The gum market is evolving beyond its traditional mint roots, with a surge in fruit-forward offerings, unique flavour combinations and chew textures that enhance the sensory experience.
The rise of environmental and health awareness is creating a strong foundation for the growth of plastic-free gum
Plastic-free gum is emerging as a promising growth area within the UK confectionery sector, driven by rising environmental and health concerns. Traditional chewing gum contains synthetic polymers, essentially plastics, that not only contribute to persistent litter but also pose potential health risks.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in United Kingdom?
- Which are the leading brands in Gum in United Kingdom?
- How are products distributed in Gum in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the United Kingdom - Category analysis
KEY DATA FINDINGS
Gum maintains growth as impulse sales recover
Despite market dominance, Wrigley faces intensifying competition
Convenience boosts sales through small local grocers, convenience stores and e-commerce
Gum is set to grow steadily but challenges persist.
Flavour and packaging innovations can drive gum growth by attracting younger consumers and expanding consumption occasions.
The rise of environmental and health awareness is creating a strong foundation for the growth of plastic-free gum
Snacks in the United Kingdom - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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