PROSPECTS AND OPPORTUNITIES
Positive outlook for gum, with chewing gum leading the way
Gum in is expected to continue its positive growth trajectory in Slovenia over the forecast period, with sales projected to increase in both volume and value (at constant 2025 prices) terms. This growth will be primarily driven by chewing gum, which accounts for the majority of category sales.
Innovation will remain key growth driver
Innovation in Slovenia’s gum market has increasingly centred on product reformulation and packaging - a trend set to continue over the forecast period. Leading brands have introduced sugar-free and xylitol-enriched formulations, supporting the broader demand for healthier, functional gum options.
Sustainability concerns set to influence new product development
Sustainability concerns are expected to play an increasingly important role in shaping the future of gum in Slovenia, mirroring wider shifts across European markets. Consumers are becoming more eco-conscious and as such, there is rising demand for brands to adopt more sustainable packaging – such as recyclable or biodegradable containers, or paper-based options.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Slovenia?
- Which are the leading brands in Gum in Slovenia?
- How are products distributed in Gum in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Slovenia - Category analysis
KEY DATA FINDINGS
Functional appeal supports chewing gum sales
Mentos gains ground amid flavour and packaging innovation
Discounters gain ground as consumers seek more affordable prices
Positive outlook for gum, with chewing gum leading the way
Innovation will remain key growth driver
Sustainability concerns set to influence new product development
Snacks in Slovenia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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