Competitive Landscape
Perfetti Van Melle Leverages Brand Strength as Private Label Pressure Grows
Gum in the Netherlands is highly concentrated, with Perfetti van Melle holding a leading position in 2026 at 44% retail value share. This is followed by Cloetta Holland at 17% and Wrigley at 12%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Netherlands?
- Which are the leading brands in Gum in Netherlands?
- How are products distributed in Gum in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the Netherlands - Category analysis
Key Data Insights
Gum Summary
Pricing Environment Supports Value Growth Despite Affordability Pressures
Chewing Gum Remains the Primary Growth Driver While Bubble Gum Stabilises
Mars Strengthens Accessibility through Pricing and Retail Execution
Functional Innovation Expected to Help Reposition Gum beyond Impulse Consumption
Private Label Set to Gain Momentum as Affordability Remains a Priority
Health Positioning to Support Long-Term Value Growth
Perfetti Van Melle Leverages Brand Strength as Private Label Pressure Grows
Supermarkets Drive Gum Sales with Broad Assortment and Promotions
Retail E-Commerce Remains Limited as Gum Shoppers Favour Offline
Snacks in the Netherlands - Industry Overview
2026 Developments
Key Data Insights
Snacks Returns to Modest Growth as Innovation Supports Value Sales
Premium Private Label Offers Affordable Indulgence
Limited Editions and Franchise Partnerships Create Excitement
Health-Led Demand and Premium Indulgence Set to Shape Purchasing Behaviour
Cost Volatility and Changing Competitive Dynamics to Reshape Business Strategies
Albert Heijn’S Private Label Strength Sustains Leadership
Grocery Shopping Habits Keep Supermarkets at the Centre of Snack Sales
Online Platforms Expand Reach as Shoppers Seek Convenience
Adventurous Flavours and Ethical Credentials Emerge as Twin Innovation Drivers
Franchise Tie-Ins and Retailer Exclusives Illustrate the New Innovation Playbook
Innovation Investment Shifts as Retailers Assert Greater Control over Product Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!