PROSPECTS AND OPPORTUNITIES
Modest volume growth expected for chewing gum as bubble gum sees further decline
Over the forecast period, modest volume growth is the most likely scenario for the gum category. While growth of sales is expected to be minimal, rising average unit prices will help to drive category growth.
Technology will help to create more complex and functional gum products
Technological advancements in the gum category will influence its development over the forecast period. Gum is a very mature category in the Netherlands and new innovations will be needed to drive growth.
Growing interest in oral health will support volume sales
Chewing gum will benefit from the stronger interest in general health and oral health in particular. The cost of oral care is rising in the Netherlands and consumers are more aware of the importance of treating oral health issues.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Netherlands?
- Which are the leading brands in Gum in Netherlands?
- How are products distributed in Gum in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the Netherlands - Category analysis
KEY DATA FINDINGS
Gum remains relatively stable with only marginal increase in retail sales
Perfetti Van Melle Group bounces back after boycotts by Jumbo Supermarkten BV during previous year
Convenience stores see strong growth in distribution
Modest volume growth expected for chewing gum as bubble gum sees further decline
Technology will help to create more complex and functional gum products
Growing interest in oral health will support volume sales
Snacks in the Netherlands - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!