The outlook for the economy is positive over the forecast period, and this will support continuing constant value and volume growth of gum over the forecast period. Continuing population growth will also support sales.
As well as sugar-fee, there will be an emphasis on more natural ingredients. Consumers are increasingly aware of the potential health concerns associated with artificial sweeteners and synthetic ingredients often found in traditional chewing gums.
Gum has a bad reputation in terms of disposal, due to its non-biodegradable properties, and authorities impose large fines if gum is disposed of incorrectly. As a result, highlighting sustainability will be a key focus to win over consumers over the forecast period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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