PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook for the economy is positive over the forecast period, and this will support continuing constant value and volume growth of gum over the forecast period. Continuing population growth will also support sales.
Focus on a more natural positioning
As well as sugar-fee, there will be an emphasis on more natural ingredients. Consumers are increasingly aware of the potential health concerns associated with artificial sweeteners and synthetic ingredients often found in traditional chewing gums.
Increasing messaging around sustainability
Gum has a bad reputation in terms of disposal, due to its non-biodegradable properties, and authorities impose large fines if gum is disposed of incorrectly. As a result, highlighting sustainability will be a key focus to win over consumers over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Kazakhstan?
- Which are the leading brands in Gum in Kazakhstan?
- How are products distributed in Gum in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Kazakhstan - Category analysis
KEY DATA FINDINGS
Growth in both value and volume sales
Wrigley continues to dominate
Small local grocers still lead, but supermarkets gain most value share
Positive outlook over forecast period
Focus on a more natural positioning
Increasing messaging around sustainability
Snacks in Kazakhstan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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