PROSPECTS AND OPPORTUNITIES
Competition from sugar confectionery set to hinder forecast growth
Chewing gum in Hong Kong faces significant challenges as it nears maturity, and the forecast is for stagnation. With increasing competition from mints and sugar confectionery, local consumers have a broad range of choices that cater to their preferences for variety and convenience.
Functionality may be key to retaining consumer interest in the coming years
As local consumers increasingly prioritise health-conscious formulations that align with their wellness-oriented preferences, brands that can successfully blend the indulgence of gum with functional benefits, such as sugar-free or natural ingredients, are well-positioned. The persistence of influenza in Hong Kong has heightened awareness of the importance of overall health and well-being.
Korean and Japanese imports pose a threat to leading players
Established brands must remain vigilant of the potential threat posed by the entry of Korean and Japanese gum imports, as seen in the availability of Lotte’s functional gum. The brand offers a dual purpose of promoting oral health and gut health, positioning itself as a daily aid for individuals with hypertensive health concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Hong Kong, China?
- Which are the leading brands in Gum in Hong Kong, China?
- How are products distributed in Gum in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Emerging signs of stagnation in gum, as volume and value growth slow
Toy brands innovate with chewing gum as an accessory in sales
Retailers utilise social media platforms to encourage impulse spending
Competition from sugar confectionery set to hinder forecast growth
Functionality may be key to retaining consumer interest in the coming years
Korean and Japanese imports pose a threat to leading players
Snacks in Hong Kong, China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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