Volume sales of gum in Lithuania are expected to remain static over the forecast period. The market is highly saturated, especially in terms of chewing gums with breath-refreshing properties, with few opportunities to increase consumption.
Innovation in gum is expected to remain minimal. While Wrigley’s Orbit has seen some success with new flavour variants such as watermelon and citrus, there is little indication that this trend will accelerate in the near future.
Moving forward, the repositioning of gum in line with emerging consumer health trends could help rebuild momentum. This includes the use of more ‘natural’ sweeteners such as xylitol, a greater focus on the use of these products as part of a dental hygiene routine or the use of other natural functional ingredients such as caffeine or CBD.
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Understand the latest market trends and future growth opportunities for the Gum industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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