PROSPECTS AND OPPORTUNITIES
Gum volume sales to remain stagnant in saturated market
Volume sales of gum in Lithuania are expected to remain static over the forecast period. The market is highly saturated, especially in terms of chewing gums with breath-refreshing properties, with few opportunities to increase consumption.
Innovation remains limited in gum, with few changes expected
Innovation in gum is expected to remain minimal. While Wrigley’s Orbit has seen some success with new flavour variants such as watermelon and citrus, there is little indication that this trend will accelerate in the near future.
Potential lies in repositioning gum as a more adult-oriented, sophisticated product
Moving forward, the repositioning of gum in line with emerging consumer health trends could help rebuild momentum. This includes the use of more ‘natural’ sweeteners such as xylitol, a greater focus on the use of these products as part of a dental hygiene routine or the use of other natural functional ingredients such as caffeine or CBD.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Lithuania?
- Which are the leading brands in Gum in Lithuania?
- How are products distributed in Gum in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Lithuania - Category analysis
KEY DATA FINDINGS
Gum value sales rise due to price increases, but volume remains stagnant
Orbit retains strong lead in gum, while Lidl gains ground due to atrractive prices
Convenience retailers dominates gum sales, while e-commerce remains limited
Gum volume sales to remain stagnant in saturated market
Innovation remains limited in gum, with few changes expected
Potential lies in repositioning gum as a more adult-oriented, sophisticated product
Snacks in Lithuania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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