Sales of gum are expected to fall over the forecast period in value terms (at constant 2025 prices). This projection is based on a lack of new product development and increasing competition from mints, medicated confectionery and other types of sugar confectionery.
Due to the consolidated nature of the market and the decline in demand, some gum manufacturers have started to fade out of the market, resulting in fewer brands being available. For example, Wrigley Co (Thailand) has discontinued its 5 Gum and Extra gum brands in Thailand, while its Doublemint brand has become harder to find in convenience stores.
In the post-pandemic era, consumers have begun to pay more attention to their health and beauty. In the past, chewing gum was marketed as being a fun product that can provide fresh breath and promote dental health.
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Understand the latest market trends and future growth opportunities for the Gum industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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