PROSPECTS AND OPPORTUNITIES
Gum poised for stagnation due to limited competition and innovation
Sales of gum are expected to fall over the forecast period in value terms (at constant 2025 prices). This projection is based on a lack of new product development and increasing competition from mints, medicated confectionery and other types of sugar confectionery.
Fewer players and brand discontinuations as demand falls
Due to the consolidated nature of the market and the decline in demand, some gum manufacturers have started to fade out of the market, resulting in fewer brands being available. For example, Wrigley Co (Thailand) has discontinued its 5 Gum and Extra gum brands in Thailand, while its Doublemint brand has become harder to find in convenience stores.
Focus on health and beauty shifts innovation towards functional benefits
In the post-pandemic era, consumers have begun to pay more attention to their health and beauty. In the past, chewing gum was marketed as being a fun product that can provide fresh breath and promote dental health.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Thailand?
- Which are the leading brands in Gum in Thailand?
- How are products distributed in Gum in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Thailand - Category analysis
KEY DATA FINDINGS
Gum sales slump due to competition from other categories and product limitations
Mondelez leads thanks to Dentyne's success
Hypermarkets leads distribution while supermarkets show dynamic growth
Gum poised for stagnation due to limited competition and innovation
Fewer players and brand discontinuations as demand falls
Focus on health and beauty shifts innovation towards functional benefits
Snacks in Thailand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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