PROSPECTS AND OPPORTUNITIES
Further growth forecast, though potential is limited
Retail value sales of gum will continue to rise throughout the forecast period at a stable rate, while volume growth will slow persistently. Value sales will be driven by the continued growth in disposable income, and leading players’ expansion into lower-tier cities and semi-urban areas through emerging channels such as snack shops and e-commerce, which improve product availability.
Players likely to continue to focus on expanding consumption scenarios
Gum players are actively expanding the consumption scenarios of chewing gum beyond traditional breath-freshening. One increasingly promoted use is to aid concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in China?
- Which are the leading brands in Gum in China?
- How are products distributed in Gum in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in China - Category analysis
KEY DATA FINDINGS
Gum sees value sales rise as players invest in new consumption occasions
Wrigley dominates chewing gum and retains stronghold over bubble gum in 2025
Supermarkets accounts for most gum sales in China, with gum increasingly seen as offering emotional value
Further growth forecast, though potential is limited
Players likely to continue to focus on expanding consumption scenarios
Snacks in China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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