Gum sales in New Zealand are forecast to rise steadily over the forecast period in value terms, underpinned by a combination of increased product sophistication, growing consumer interest in health-aligned confectionery, and strategic channel execution. Sales should also benefit from continued reformulation, packaging innovation, and a shift toward functional positioning.
In the forecast period, product development in the gum category is expected to increasingly centre on functional innovation and performance-led formulations. The category is poised to evolve beyond traditional breath-freshening, with brands integrating active ingredients such as caffeine to meet rising demand for convenient, on-the-go energy and wellness solutions.
During the forecast period, sustainability is set to play a growing role in reshaping New Zealand’s gum market, with biodegradable and plastic-free formats steadily gaining traction. While mainstream players like Wrigley are investing in reduced-plastic packaging solutions as part of broader environmental commitments, smaller eco-conscious brands are pushing the category further with fully compostable gum bases and zero-waste formats.
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Understand the latest market trends and future growth opportunities for the Gum industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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