Sales of gum are expected to rise over the forecast period overall, as demand for gum is expected to increase, supported by the introduction of new and innovative flavours that appeal to evolving consumer tastes. In addition, growing interest in plastic-free chewing gum is likely to further drive sales, as sustainability becomes an increasingly important consideration for consumers.
Across the forecast period, it is likely that Mars Austria will introduce a plastic-free chewing gum, responding to growing consumer interest in eco-friendly alternatives. Awareness is increasing among consumers that conventional chewing gum often contains plastic, which is prompting demand for more sustainable options.
Health and wellness trends will continue to play a defining role in shaping the gum across the forecast period. Sugar-free chewing gum is expected to benefit significantly, as consumers increasingly seek to reduce sugar intake.
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Understand the latest market trends and future growth opportunities for the Gum industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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