PROSPECTS AND OPPORTUNITIES
Chewing gum is set to drive growth while sales of bubble gum continue to decline
Sales of gum are expected to rise over the forecast period overall, as demand for gum is expected to increase, supported by the introduction of new and innovative flavours that appeal to evolving consumer tastes. In addition, growing interest in plastic-free chewing gum is likely to further drive sales, as sustainability becomes an increasingly important consideration for consumers.
Functionality and digital engagement are expected to support sales of gum
Across the forecast period, it is likely that Mars Austria will introduce a plastic-free chewing gum, responding to growing consumer interest in eco-friendly alternatives. Awareness is increasing among consumers that conventional chewing gum often contains plastic, which is prompting demand for more sustainable options.
Health, wellness, and sustainability will become important drivers of growth
Health and wellness trends will continue to play a defining role in shaping the gum across the forecast period. Sugar-free chewing gum is expected to benefit significantly, as consumers increasingly seek to reduce sugar intake.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Austria?
- Which are the leading brands in Gum in Austria?
- How are products distributed in Gum in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Austria - Category analysis
KEY DATA FINDINGS
Sugar-free and sustainability attributes are key drivers of growth for gum in 2025
Mars Austria maintains its leadership despite losing share to others in 2025
Supermarkets retains the lead while retail e-commerce and discounters gain ground
Chewing gum is set to drive growth while sales of bubble gum continue to decline
Functionality and digital engagement are expected to support sales of gum
Health, wellness, and sustainability will become important drivers of growth
Snacks in Austria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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