PROSPECTS AND OPPORTUNITIES
Chewing gum will drive growth
Gum is expected to continue to see positive volume growth in Romania over the forecast period, with chewing gum leading the way. This trend will be driven by its perceived health benefits - particularly related to oral hygiene - and the gradual return of gum's social role.
Scope for further innovation in gum, as health and wellness trends gain traction
As health and wellness trends continue to gain traction in Romania, gum presents clear opportunities for innovation. With most products on the market already sugar-free, future development may focus on functional benefits - such as gum designed specifically for dental health, fortified formulations, or variants with teeth-whitening properties.
Mars will remain unchallenged
No significant new entrants are expected to enter the gum market over the forecast period, leaving Mars Romania SRL’s leading position largely unchallenged. The short-lived presence of brands such as Halls from Mondelez and Tic Tac Gum from Ferrero highlights not only the slow recovery of gum following the pandemic but also its limited distribution - particularly outside of Mars - in the vast network of small local grocers that effectively serve rural areas and smaller cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Romania?
- Which are the leading brands in Gum in Romania?
- How are products distributed in Gum in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Romania - Category analysis
KEY DATA FINDINGS
Gum sales continue to grow, driven by recovery of social activity and affordability
Mars’s stronghold on sales discourages competitors
Modern retail leads gum distribution, but local grocers remain vital in rural areas
Chewing gum will drive growth
Scope for further innovation in gum, as health and wellness trends gain traction
Mars will remain unchallenged
Snacks in Romania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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