Gum is expected to continue to see positive volume growth in Romania over the forecast period, with chewing gum leading the way. This trend will be driven by its perceived health benefits - particularly related to oral hygiene - and the gradual return of gum's social role.
As health and wellness trends continue to gain traction in Romania, gum presents clear opportunities for innovation. With most products on the market already sugar-free, future development may focus on functional benefits - such as gum designed specifically for dental health, fortified formulations, or variants with teeth-whitening properties.
No significant new entrants are expected to enter the gum market over the forecast period, leaving Mars Romania SRL’s leading position largely unchallenged. The short-lived presence of brands such as Halls from Mondelez and Tic Tac Gum from Ferrero highlights not only the slow recovery of gum following the pandemic but also its limited distribution - particularly outside of Mars - in the vast network of small local grocers that effectively serve rural areas and smaller cities.
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Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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