PROSPECTS AND OPPORTUNITIES
Ongoing growth supported by stable demand
Sales of gum will remain positive over the forecast period. This positive outlook is supported by the expectation of price stabilisation, largely influenced by the increasing presence of local gum brands that offer more budget-friendly options for a significant portion of consumers.
Further innovations in flavours expected over the forecast period
Egypt's gum market is witnessing exciting new flavour innovations, like berries and lemon, particularly from local manufacturers who are investing to better compete with well-established international brands. These innovations extend beyond just taste, with new packaging formats emerging, such as medicine strip-style packs for easier dispensing and portability.
“Healthier” formulations also expected to increase over the coming years
There is a growing segment within the Egyptian gum market focussed on dental and gum health. These specialised offerings are predominantly sugar-free and often imported, commanding a higher price point.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Egypt?
- Which are the leading brands in Gum in Egypt?
- How are products distributed in Gum in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Egypt - Category analysis
KEY DATA FINDINGS
Gum shows resilience as an affordable treat
Cadbury maintains its robust lead thanks to offer of popular brands
Small local grocers maintain top popularity, while forecourt retailers see growth
Ongoing growth supported by stable demand
Further innovations in flavours expected over the forecast period
“Healthier” formulations also expected to increase over the coming years
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Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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