PROSPECTS AND OPPORTUNITIES
Gum faces challenging period with sales set to decline
Gum is expected to come under pressure over the forecast period, with declines predicted in volume and value sales. Rising unit prices will deter consumption in a category which faces maturity and strong competition from competing snack categories, notably mints.
Natural-based gum to gain traction
The shift towards natural-based gum in Sweden will gain pace over the forecast period, where extracted rubber tree sap is used, enabling brands to use the “plastic-free” claim. Following in the footsteps of True Gum, new brands will emerge.
Increasing variety of flavours
When it comes to flavour, more new product development is expected during the forecast period, offering Swedes more indulgence in addition to the traditional minty flavours. For example, the domestic Zinq brand offers such flavours as Melon Mint and Ginger/Orange, while True Gum offers raspberry and vanilla flavour and mango.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Sweden?
- Which are the leading brands in Gum in Sweden?
- How are products distributed in Gum in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Sweden - Category analysis
KEY DATA FINDINGS
Functional qualities of gum prove popular with Swedes
Mars Sverige AB dominates with Extra brand
Supermarkets is most popular channel for gum purchases
Gum faces challenging period with sales set to decline
Natural-based gum to gain traction
Increasing variety of flavours
Snacks in Sweden - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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