Gum is expected to come under pressure over the forecast period, with declines predicted in volume and value sales. Rising unit prices will deter consumption in a category which faces maturity and strong competition from competing snack categories, notably mints.
The shift towards natural-based gum in Sweden will gain pace over the forecast period, where extracted rubber tree sap is used, enabling brands to use the “plastic-free” claim. Following in the footsteps of True Gum, new brands will emerge.
When it comes to flavour, more new product development is expected during the forecast period, offering Swedes more indulgence in addition to the traditional minty flavours. For example, the domestic Zinq brand offers such flavours as Melon Mint and Ginger/Orange, while True Gum offers raspberry and vanilla flavour and mango.
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Understand the latest market trends and future growth opportunities for the Gum industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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