Sales of gum are expected to rise over the forecast period overall, supported by anticipated macroeconomic improvements. After a challenging 2024 marked by economic contraction, the Argentine economy is forecast to stabilise in 2025 and beyond.
For decades, gum – particularly bubble gum – was used widely in Argentina as a substitute for small change at kiosks and convenience stores. This role limited innovation in the category, as consumers viewed gum as a transactional item rather than a product of intrinsic value.
The growing emphasis on health and wellness continues to shape consumer behaviour in Argentina, and gum is no exception. While indulgence remains part of the category’s appeal, there is an observable shift toward reduced sugar consumption among adults.
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Understand the latest market trends and future growth opportunities for the Gum industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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