PROSPECTS AND OPPORTUNITIES
Economic stabilisation and rising disposable incomes will support gum’s recovery
Sales of gum are expected to rise over the forecast period overall, supported by anticipated macroeconomic improvements. After a challenging 2024 marked by economic contraction, the Argentine economy is forecast to stabilise in 2025 and beyond.
Digital payments remove the need for gum as small change, opening space for innovation
For decades, gum – particularly bubble gum – was used widely in Argentina as a substitute for small change at kiosks and convenience stores. This role limited innovation in the category, as consumers viewed gum as a transactional item rather than a product of intrinsic value.
Health trends may limit bubble gum as parents shift toward lower-sugar options
The growing emphasis on health and wellness continues to shape consumer behaviour in Argentina, and gum is no exception. While indulgence remains part of the category’s appeal, there is an observable shift toward reduced sugar consumption among adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Argentina?
- Which are the leading brands in Gum in Argentina?
- How are products distributed in Gum in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Argentina - Category analysis
KEY DATA FINDINGS
Gum remains vulnerable as economic pressures lead parents to cut spending
Arcor SAIC and Mondelez dominate chewing gum, while Bazooka regains ground
Wholesalers gain traction by catering to individual consumers
Economic stabilisation and rising disposable incomes will support gum’s recovery
Digital payments remove the need for gum as small change, opening space for innovation
Health trends may limit bubble gum as parents shift toward lower-sugar options
Snacks in Argentina - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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