PROSPECTS AND OPPORTUNITIES
Natural gums are set to gain traction
Following the positive volume growth in 2025, gum is predicted to see volume and value decline as consumers opt for alternative snack products. Natural gums are expected to achieve organic growth as consumers opt for the perceived health benefits promised by these gums.
Flavour combinations and sustainability to drive product development
New flavour combinations will be important to gum development over the next five years. Natural flavours remain important, although mint flavours will be the most popular amongst French consumers.
Functional and wellness benefits to help expand usage occasions
With many consumers considering chewing gum to be unhealthy, some manufacturers are trying to change the narrative around their products, and they are positioning them as a tool help support stress relief, or to improve focus, rather than simply as a breath freshener. Mars Wrigley carried out a study which showed that many regular gum chewers use it to relieve stress or improve concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in France?
- Which are the leading brands in Gum in France?
- How are products distributed in Gum in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in France - Category analysis
KEY DATA FINDINGS
Gum category sales return to growth
Perfetti Van Melle France SAS maintains a strong lead
Hypermarkets is leading channel for gum sales
Natural gums are set to gain traction
Flavour combinations and sustainability to drive product development
Functional and wellness benefits to help expand usage occasions
Snacks in France - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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