Following the positive volume growth in 2025, gum is predicted to see volume and value decline as consumers opt for alternative snack products. Natural gums are expected to achieve organic growth as consumers opt for the perceived health benefits promised by these gums.
New flavour combinations will be important to gum development over the next five years. Natural flavours remain important, although mint flavours will be the most popular amongst French consumers.
With many consumers considering chewing gum to be unhealthy, some manufacturers are trying to change the narrative around their products, and they are positioning them as a tool help support stress relief, or to improve focus, rather than simply as a breath freshener. Mars Wrigley carried out a study which showed that many regular gum chewers use it to relieve stress or improve concentration.
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Understand the latest market trends and future growth opportunities for the Gum industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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