PROSPECTS AND OPPORTUNITIES
Social habits to drive sales but mints offers competition
Retail sales of gum in Spain are set to rise at a current value CAGR of 3% (2025 constant value CAGR of 1%) over the forecast period, reaching EUR279 million. Steady growth will primarily be driven by strong social habits among Spaniards.
Digitalisation set to help streamline operations
Digitalisation strategies for gum in Spain are set to play a crucial role in enhancing gum’s performance over the forecast period. Sanchez Cano SA (chewing gum brand, Fini), plans to accelerate its digital transformation in logistics, adopting Dynamics 365 Business Central to improve inventory visibility, optimise warehouse efficiency, and strengthen process traceability.
Functionality to be increasingly explored as part of health trend
In the coming years, the functional aspects of gum in Spain will represent a promising niche, with an expected increase in product launches. Mercadona’s successful introduction of its functional gum lines, Deliplus Energy and Deliplus B12, in 2024 will lead to their continued inclusion in the retailer’s main product portfolio, solidifying strong product recognition as the only such options available in modern outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Spain?
- Which are the leading brands in Gum in Spain?
- How are products distributed in Gum in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Spain - Category analysis
KEY DATA FINDINGS
Rise in snacking occasions and tourism supports gum sales
Private label continues to gain share from branded players
Supermarkets retains lead but smaller channels drive impulse purchases
Social habits to drive sales but mints offers competition
Digitalisation set to help streamline operations
Functionality to be increasingly explored as part of health trend
Snacks in Spain - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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