Gum is expected to see modest volume growth in Ecuador over the forecast period. While re-establishing consumer habits will pose a challenge, the category still holds strong recovery potential thanks to its widespread availability and targeted marketing efforts from major players like Confiteca.
Tumix has introduced a new value pack format, containing 25 pieces of gum for just USD0.50.
Health and wellness remains a low priority for the majority of gum consumers in Ecuador, who continue to favour attributes such as flavour, affordability, and brand attributes. Within this context, marketing campaigns emphasising sugar-free claims or sustainability efforts have lost traction, overshadowed by more engaging and entertainment-driven narratives.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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