PROSPECTS AND OPPORTUNITIES
Modest growth expected over forecast period
Gum is expected to see modest volume growth in Ecuador over the forecast period. While re-establishing consumer habits will pose a challenge, the category still holds strong recovery potential thanks to its widespread availability and targeted marketing efforts from major players like Confiteca.
Tumix taps into mindful indulgence trend with new value-pack format
Tumix has introduced a new value pack format, containing 25 pieces of gum for just USD0.50.
Brands look to prioritise flavour, fun and price
Health and wellness remains a low priority for the majority of gum consumers in Ecuador, who continue to favour attributes such as flavour, affordability, and brand attributes. Within this context, marketing campaigns emphasising sugar-free claims or sustainability efforts have lost traction, overshadowed by more engaging and entertainment-driven narratives.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Ecuador?
- Which are the leading brands in Gum in Ecuador?
- How are products distributed in Gum in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Ecuador - Category analysis
KEY DATA FINDINGS
Gum will struggle to achieve positive growth amid security concerns and decline in foot traffic
Confiteca dominates gum through highly recognised brands, targeted marketing and widespread distribution
Security concerns impacts small local grocers as convenience stores gain ground
Modest growth expected over forecast period
Tumix taps into mindful indulgence trend with new value-pack format
Brands look to prioritise flavour, fun and price
Snacks in Ecuador - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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