PROSPECTS AND OPPORTUNITIES
Gum sales are set to grow amid stable prices and economic recovery
Gum sales in Peru are expected to increase in value over the forecast period, driven by stable or only slightly rising prices following significant increases in previous years. Major market players are working to maintain competitive pricing, which is expected to boost sales volumes.
Leader Mondelez Peru SA is set to be key in introducing product innovations
Within gum Mondelez Perú SA has led recent developments, and is set to be a key innovator moving forward. Notably, the player launched a bottled format of Trident chewing gum containing 35 lozenges in various flavours, mainly sugar-free.
Chewing gum is expected to outpace bubble gum with health-focused innovations
Chewing gum is forecast to remain the more dynamic segment within gum throughout the forecast period. Most innovations tend to appear in chewing gum, often involving new flavours, especially sugar-free options or those with refreshing ingredients such as mint or ginger.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Peru?
- Which are the leading brands in Gum in Peru?
- How are products distributed in Gum in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Peru - Category analysis
KEY DATA FINDINGS
Significant price increases supports value growth for gum in 2025
Mondelez Perú SA continues to consolidate its leadership, offering its well-positioned brands
Small local grocers continue to lead gum sales, while forecourt retailers gain ground
Gum sales are set to grow amid stable prices and economic recovery
Leader Mondelez Peru SA is set to be key in introducing product innovations
Chewing gum is expected to outpace bubble gum with health-focused innovations
Snacks in Peru - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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