Gum sales in Peru are expected to increase in value over the forecast period, driven by stable or only slightly rising prices following significant increases in previous years. Major market players are working to maintain competitive pricing, which is expected to boost sales volumes.
Within gum Mondelez Perú SA has led recent developments, and is set to be a key innovator moving forward. Notably, the player launched a bottled format of Trident chewing gum containing 35 lozenges in various flavours, mainly sugar-free.
Chewing gum is forecast to remain the more dynamic segment within gum throughout the forecast period. Most innovations tend to appear in chewing gum, often involving new flavours, especially sugar-free options or those with refreshing ingredients such as mint or ginger.
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Understand the latest market trends and future growth opportunities for the Gum industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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