While gum is projected to expand at a steady pace in current value terms over the forecast period, growth will be mainly driven by price hikes imposed to offset cost increases. Retail volume sales are expected to remain in negative territory, partly due to maturity but also because Estonia’s population is shrinking.
Chewing gum looks set to post the slowest rate of decline in volume terms over the forecast period. The widespread use of these products for breath freshening purposes and growing awareness that sugar-free varieties can help to prevent tooth decay should help to ensure demand remains reasonably resilient.
Following the recent surge in the cost of living in Estonia, over the forecast period chewing gum is anticipated to see increased demand for larger pack sizes that provide better value for money, such as pouches and bottles. However, because this product type is so frequently purchased on impulse and for on-the-go consumption, smaller standard packs will remain by far the most popular.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!