PROSPECTS AND OPPORTUNITIES
Maturity and population decline will continue to constrain demand
While gum is projected to expand at a steady pace in current value terms over the forecast period, growth will be mainly driven by price hikes imposed to offset cost increases. Retail volume sales are expected to remain in negative territory, partly due to maturity but also because Estonia’s population is shrinking.
Chewing gum expected to show the most resilient performance
Chewing gum looks set to post the slowest rate of decline in volume terms over the forecast period. The widespread use of these products for breath freshening purposes and growing awareness that sugar-free varieties can help to prevent tooth decay should help to ensure demand remains reasonably resilient.
Larger packs and cheaper products likely to make gains in chewing gum
Following the recent surge in the cost of living in Estonia, over the forecast period chewing gum is anticipated to see increased demand for larger pack sizes that provide better value for money, such as pouches and bottles. However, because this product type is so frequently purchased on impulse and for on-the-go consumption, smaller standard packs will remain by far the most popular.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Estonia?
- Which are the leading brands in Gum in Estonia?
- How are products distributed in Gum in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Estonia - Category analysis
KEY DATA FINDINGS
Demand for gum picks up as inflationary pressures recede
Mars continues to dominate gum with its Orbit brand
Supermarkets remains the top distribution channel
Maturity and population decline will continue to constrain demand
Chewing gum expected to show the most resilient performance
Larger packs and cheaper products likely to make gains in chewing gum
Snacks in Estonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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