Forecast growth will be steady but limited, given the mature nature of gum. That being said, gum is often seen as a low-cost, habitual product, and as such it will remain a regular purchase.
The digital space will slowly gain influence. Larger supermarket chains have started using loyalty apps and digital flyers to highlight gum promotions, especially for multipack options.
Sustainability will remain a low priority in gum, particularly because single-serve plastic packaging dominates and is cost-efficient for both manufacturers and retailers. However, as broader retail and policy agendas begin to address packaging waste, brands may face pressure to introduce recyclable or reduced-plastic alternatives.
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Understand the latest market trends and future growth opportunities for the Gum industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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