PROSPECTS AND OPPORTUNITIES
Chewing gum to see further growth, while bubble gum will still struggle
In the forecast period, gum sales are expected to record modest volume growth, driven entirely by chewing gum. Bubble gum is likely to remain in longterm decline, held back by its unhealthy image.
Larger packs and new flavours as key growth drivers
Larger pack formats represent a clear growth avenue in an environment where consumers are seeking savings. Orbit already offers flow packs containing 21 units instead of the regular ten, along with plastic cans holding 46 units.
Sugar-free claims to remain prevalent
Most chewing gum variants in Ukraine already carry a sugarfree claim, reflecting consumer awareness of dental health and a broader focus on health and wellness. A growing number now highlight natural teeth whitening, reinforcing functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Ukraine?
- Which are the leading brands in Gum in Ukraine?
- How are products distributed in Gum in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Ukraine - Category analysis
KEY DATA FINDINGS
Chewing gum dominates and drives overall growth in 2025
Orbit dominates brands
Supermarkets remains ahead, while both e-commerce and convenience stores record rapid rises
Chewing gum to see further growth, while bubble gum will still struggle
Larger packs and new flavours as key growth drivers
Sugar-free claims to remain prevalent
Snacks in Ukraine - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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