In the forecast period, gum sales are expected to record modest volume growth, driven entirely by chewing gum. Bubble gum is likely to remain in longterm decline, held back by its unhealthy image.
Larger pack formats represent a clear growth avenue in an environment where consumers are seeking savings. Orbit already offers flow packs containing 21 units instead of the regular ten, along with plastic cans holding 46 units.
Most chewing gum variants in Ukraine already carry a sugarfree claim, reflecting consumer awareness of dental health and a broader focus on health and wellness. A growing number now highlight natural teeth whitening, reinforcing functional benefits.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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