Demand for gum is forecasted to remain stable over the forecast period, but with only moderate growth projected in value and volume terms. The consumption occasions for gum will likely remain the same with consumers relying on chewing gum to help keep their breath fresh in social environments, especially when they are spending time talking with others.
Product innovation in the gum category has been fairly limited in recent years. Most mainstream brands of chewing gum are already sugar-free to appeal to health-conscious consumers who are controlling their sugar intake.
One of the drawbacks of chewing gum that consumers have concerns about is how sustainable of a product it is. Chewing gum with a synthetic base is not biodegradable and research has also revealed a link to between consuming chewing gum and microplastics in the body, as per a study by the American Chemical Society.
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Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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