PROSPECTS AND OPPORTUNITIES
Steady growth for gum but limited scope for new customers
Demand for gum is forecasted to remain stable over the forecast period, but with only moderate growth projected in value and volume terms. The consumption occasions for gum will likely remain the same with consumers relying on chewing gum to help keep their breath fresh in social environments, especially when they are spending time talking with others.
Functional benefits set to be a focus of product innovation
Product innovation in the gum category has been fairly limited in recent years. Most mainstream brands of chewing gum are already sugar-free to appeal to health-conscious consumers who are controlling their sugar intake.
Biodegradability and plastic component of gum a concern for consumers
One of the drawbacks of chewing gum that consumers have concerns about is how sustainable of a product it is. Chewing gum with a synthetic base is not biodegradable and research has also revealed a link to between consuming chewing gum and microplastics in the body, as per a study by the American Chemical Society.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Australia?
- Which are the leading brands in Gum in Australia?
- How are products distributed in Gum in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Australia - Category analysis
KEY DATA FINDINGS
Gum sales on the rise as consumers spend more time away from the home
Mars continues to dominate but private label benefits from cost of living pressures
E-commerce on the rise but consumers still favour supermarkets
Steady growth for gum but limited scope for new customers
Functional benefits set to be a focus of product innovation
Biodegradability and plastic component of gum a concern for consumers
Snacks in Australia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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