PROSPECTS AND OPPORTUNITIES
Impediments to growth
Retail value sales of butter and spreads are expected to rise in current terms over the forecast period, though sales are set to stagnate at constant 2025 prices and in volume terms. Consumption of butter and spreads is quite high in Ireland.
Expanding range of healthier variants
Consumers in Ireland enjoy high-quality butter and spreads, but health remains a key concern, leading many to look for better alternatives. In response, companies are launching updated products with improved recipes that offer less fat and salt, avoid palm oil, and include new plant-based or mixed dairy-plant options.
Players focusing on sustainability
Brands are focusing on cleaner, more sustainable packaging, like recyclable or compostable wraps, and reducing plastic use. There is also a push for smaller, portion-controlled packs to cut waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Ireland?
- Which are the leading brands in Butter and Spreads in Ireland?
- How are products distributed in Butter and Spreads in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Ireland - Category analysis
KEY DATA FINDINGS
Strong local demand for butter
Kerry Foods benefits from differentiated product offer
Supermarkets dominant, while forecourt retailers grows strongly from low base
Impediments to growth
Expanding range of healthier variants
Players focusing on sustainability
Dairy Products and Alternatives in Ireland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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