PROSPECTS AND OPPORTUNITIES
Sales could struggle for growth due to shift to heathier eating habits
Sales of butter and spreads are projected to decline in retail volume and value terms (at constant 2025 prices) over the forecast period. On one side, prices are expected to drop, especially in butter, which could impact value growth.
Functional claims set to influence margarine and spreads while butter targets the premium segment
Butter and spreads already features a high presence of better for you products (such as reduced fat). Margarine and spreads also features a growing presence of products with functional claims, such as Becel pro active, which contains Omega-3 and claims to help fight cholesterol.
Improvement in the economy could see consumers eating out more
Disposable income is expected to slowly recover over the forecast period as inflation stabilises and the economic situation improves. As consumer purchasing power improves in Belgium, the home cooking trend is set to wane over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Belgium?
- Which are the leading brands in Butter and Spreads in Belgium?
- How are products distributed in Butter and Spreads in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Belgium - Category analysis
KEY DATA FINDINGS
Health and wellness trend puts pressure on volume sales
Consumers switching to private label to make savings
Price is a key factor that is informing the distribution landscape
Sales could struggle for growth due to shift to heathier eating habits
Functional claims set to influence margarine and spreads while butter targets the premium segment
Improvement in the economy could see consumers eating out more
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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