PROSPECTS AND OPPORTUNITIES
Butter set to remain the best performing category
Given the negative demographic situation in North Macedonia, the declining trend in butter and spreads retail volume sales looks set to persist throughout the forecast period. Current value growth is projected to remain reasonably robust, however, partly due to moderate inflationary pressures but also because gradual improvements in purchasing power should make many consumers inclined to trade up to higher priced products offering superior quality standards, more wholesome ingredients, functional benefits etc.
Consumers will continue to gravitate towards healthier varieties
Healthier options will continue to gain ground and remain a focal point for innovation in margarine and spreads over the forecast period. In particular, products that are lower in fat and inherently rich in or fortified with vitamins, minerals and other essential nutrients should become more popular and widely available.
EU rules will pose challenges for local producers exploring export opportunities
With population decline limiting prospects for growth in domestic sales, it is expected more butter and spreads manufacturers in North Macedonia will seek to develop export opportunities in EU markets over the forecast period. However, this will only be possible if they meet strict regulatory criteria in areas such as ingredients, quality control standards and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in North Macedonia?
- Which are the leading brands in Butter and Spreads in North Macedonia?
- How are products distributed in Butter and Spreads in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in North Macedonia - Category analysis
KEY DATA FINDINGS
Traditional consumption habits ensure overall demand remains stable
Dijamant AD retains overall lead
Distribution still concentrated in the small local grocers channel
Butter set to remain the best performing category
Consumers will continue to gravitate towards healthier varieties
EU rules will pose challenges for local producers exploring export opportunities
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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