PROSPECTS AND OPPORTUNITIES
Butter and spreads to grow in value as olive oil replaces cooking fats
Sales of butter and spreads are expected to rise over the forecast period, although growth will likely occur at a slower pace than during the review period. While overall value is projected to increase, the cooking fats subcategory is anticipated to continue its downward trend, with Portuguese consumers increasingly turning to olive oil for meal preparation.
Functional and innovative products expected to drive consumer engagement
Innovation is set to remain a core driver of growth across the butter and spreads category during the forecast period. Brands are increasingly focused on developing healthier products with functional benefits that respond to the needs of Portugal’s ageing population.
Sustainability and ethical sourcing to shape future product development
Sustainability is projected to become an increasingly important strategic pillar for companies operating in butter and spreads. In the butter segment, this includes a focus on animal welfare and the environmental impact of dairy farming, with brands such as Milhafre actively positioning themselves around natural balance and ethical sourcing.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Portugal?
- Which are the leading brands in Butter and Spreads in Portugal?
- How are products distributed in Butter and Spreads in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Portugal - Category analysis
KEY DATA FINDINGS
Value sales rise as price inflation offsets declining volume
Upfield leads as private label gains ground through retailer expansion
Supermarkets dominate while retail e-commerce sees fastest growth
Butter and spreads to grow in value as olive oil replaces cooking fats
Functional and innovative products expected to drive consumer engagement
Sustainability and ethical sourcing to shape future product development
Dairy Products and Alternatives in Portugal - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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