PROSPECTS AND OPPORTUNITIES
Butter and spreads set to grow, thanks to dynamism of category players and improving economy
Sales of butter and spreads are anticipated to rise in current value terms over the overall forecast period. This growth can be attributed to the considerable dynamism demonstrated by the leading category players, who maintained high levels of commercial and marketing activity throughout 2025.
Margarines to remain the largest subcategory due to affordable prices, widespread distribution
Margarine and spreads is projected to remain the leading subcategory within butter and spreads in Peru for the foreseeable future. This trend will be attributable not only to the affordable price points of these products but also to their established role in traditional Peruvian consumption habits.
Development of quality butter in Peru will continue for both local and imported brands
The trend toward premium butters is expected to persist across the forecast period, despite higher price points constraining demand. Local dairy brands are increasingly offering whole milk and artisanal butters with quality packaging, while imported brands will also enjoy greater shelf space.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Peru?
- Which are the leading brands in Butter and Spreads in Peru?
- How are products distributed in Butter and Spreads in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Peru - Category analysis
KEY DATA FINDINGS
Butter and spreads grows significantly in 2025 due to increased local production, wider distribution and affordable margarines
Alicorp SAA continues to lead due to well-positioned brands and dynamism in commercial and marketing management
Small local grocers leads due to proximity and affordable prices, while hypermarkets sees dynamism thanks to promotions and variety
Butter and spreads set to grow, thanks to dynamism of category players and improving economy
Margarines to remain the largest subcategory due to affordable prices, widespread distribution
Development of quality butter in Peru will continue for both local and imported brands
Dairy Products and Alternatives in Peru - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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