PROSPECTS AND OPPORTUNITIES
Further strong growth forecast for butter and spreads
Indonesia’s butter and spreads category is set to see robust rises during the forecast period, with margarine continuing to play an important role. Its affordability and versatility make it a staple in household cooking and food processing, particularly in baking and confectionery.
Functional, plant-based and other health claims set to become more prevalent
Health trends continue to influence butter and margarine, as local consumers became more aware of nutrition, product functionality and natural ingredients. There is rising demand for items fortified with vitamins and minerals, plant-based alternatives, and products offering added benefits such as high protein content.
Tighter regulations and social media trends will continue to impact evolution
On the legislative front, Indonesia has implemented Government Regulation No. 28 of 2024 (GR 28) under the Health Omnibus Law, which came into effect in July 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Indonesia?
- Which are the leading brands in Butter and Spreads in Indonesia?
- How are products distributed in Butter and Spreads in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Indonesia - Category analysis
KEY DATA FINDINGS
Butter and spreads sees slowed growth in 2025
Upfield leads with popular Blue Band brand
Small local grocers remains favoured channel as convenience stores continues to expand
Further strong growth forecast for butter and spreads
Functional, plant-based and other health claims set to become more prevalent
Tighter regulations and social media trends will continue to impact evolution
Dairy Products and Alternatives in Indonesia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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