PROSPECTS AND OPPORTUNITIES
Stable performance predicted for butter and spreads
Butter and spreads is predicted to record a stable performance over the forecast period with only slight growth predicted in both retail value and volume terms. Butter will continue to account for the largest share of value and volume sales as, traditionally, Austria is a butter consuming country and this is unlikely to change.
Health and wellness trend likely to inform demand and new product development
The health and wellness trend is predicted to continue impacting sales of butter and spreads over the forecast period. For instance, fortified or functional margarine and spreads is likely to remain popular.
Local players expected to remain on top
The competitive landscape within butter and spreads is expected to remain relatively fragmented, with a good number of local branded companies and private label players dominating retail value sales of butter. The leading brand in butter is Schärdinger from local company Berglandmilch and this is unlikely to change over the forecast period due to the strong preference for locally-made products.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Austria?
- Which are the leading brands in Butter and Spreads in Austria?
- How are products distributed in Butter and Spreads in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Austria - Category analysis
KEY DATA FINDINGS
A positive year for butter and spreads despite further price rises
Upfield leads with its focus on new product development and sustainability
Supermarkets dominate but e-commerce benefits from ongoing investment
Stable performance predicted for butter and spreads
Health and wellness trend likely to inform demand and new product development
Local players expected to remain on top
Dairy Products and Alternatives in Austria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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