PROSPECTS AND OPPORTUNITIES
Butter value sales are expected to grow amid rising prices and diverse import sources
Value sales of butter are expected to continue exhibiting value growth over the forecast period, driven primarily by ongoing price increases. To ensure consistent supply and avoid shortages, retailers are likely to increase imports from lower-cost countries such as India, Lithuania, and Mongolia.
There is set to be growing interest in plant-based alternatives across the forecast period
While Israelis are expected to maintain strong demand for butter, widely perceived as a healthier option compared to margarine or other fats, there is also a growing interest in plant-based alternatives. Products such as Shimrit’s coconut margarine are gaining attention as consumers seek out non-dairy options that align with health, ethical, or dietary preferences.
Import and production challenges threaten the ongoing availability of butter
Across the forecast period, butter is expected to remain vulnerable to ongoing import difficulties caused by the Red Sea crisis, alongside the high cost of domestic production. If prices rise too sharply or production becomes financially unsustainable, Israel could face a shortage of butter.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Israel?
- Which are the leading brands in Butter and Spreads in Israel?
- How are products distributed in Butter and Spreads in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Israel - Category analysis
KEY DATA FINDINGS
High prices drive retail value growth for butter and spreads across 2025
Tnuva Food Industries holds its lead, but lower-cost rivals gain ground
Discounters lead sales as price takes priority in butter and spreads
Butter value sales are expected to grow amid rising prices and diverse import sources
There is set to be growing interest in plant-based alternatives across the forecast period
Import and production challenges threaten the ongoing availability of butter
Dairy Products and Alternatives in Israel - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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