PROSPECTS AND OPPORTUNITIES
Continuing value growth over forecast period
Butter and spreads will register further constant value growth over the forecast period, with a growing population supporting increasing volume sales. The growing usage of butter and spreads for a variety of cooking tasks, such as baking, will also support growth.
Urbanisation and the growing demand for bread supports growth
With the continuing growth of the urban population and the rising demand for bread due to its convenience and affordability, this will support growth. Companies will intensify their marketing efforts by positioning their products as essential "bread spreads" whilst also exploring opportunities within the cooking margarine segment.
Focus on margarine with a healthier positioning
An improved economy will enable manufacturers to diversify their product ranges, with a focus on launching products with a healthier positioning. In particular, there will be a focus on including healthier unsaturated fats, and reducing the use of partially hydrogenated oils.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Nigeria?
- Which are the leading brands in Butter and Spreads in Nigeria?
- How are products distributed in Butter and Spreads in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Nigeria - Category analysis
KEY DATA FINDINGS
Recovery in volume sales for margarine and spreads
Sigma Silver Foods continues to lead
Small local grocers hold near monopoly
Continuing value growth over forecast period
Urbanisation and the growing demand for bread supports growth
Focus on margarine with a healthier positioning
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Competitive Landscape
Channel developments
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DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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