PROSPECTS AND OPPORTUNITIES
Buoyant outlook for butter and spreads
Butter and spreads is expected to make steady progress over the forecast period. Volume and value growth will be supported by the availability of locally produced products and the shifting dietary habits among Tunisian consumers.
Consumers’ health focus will gain importance
Rising consumer awareness about health and wellness will continue to impact category development. Currently, only margarine brands are offering consumers a healthier alternative, such as Jadida fat-free, Goldina enriched with Omega 3, and Jadida with Olive oil.
Innovation is likely to pick up in the upcoming years
In 2025, there was no significant innovation or new product launches, possibly due to the butter shortages experienced in previous years. Looking ahead, innovation and new product development should once again pick up.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Tunisia?
- Which are the leading brands in Butter and Spreads in Tunisia?
- How are products distributed in Butter and Spreads in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Tunisia - Category analysis
KEY DATA FINDINGS
Positive performance amid steady demand for butter and spreads
Centrale Laitière de Cap Bon maintains a stronghold in the competitive landscape
Consumers prefer traditional retailers for butter and spreads
Buoyant outlook for butter and spreads
Consumers’ health focus will gain importance
Innovation is likely to pick up in the upcoming years
Dairy Products and Alternatives in Tunisia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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