PROSPECTS AND OPPORTUNITIES
Modest growth expected
The market for butter and spreads is expected to achieve only modest growth in retail volume terms over the forecast period. Consumer confidence is likely to remain low, at least in the short term, due to the lingering effects of high inflation.
Flat performance for butter, due to competition from cheaper, unpackaged varieties
Butter is expected to see an especially flat performance in retail volume terms over the forecast period, in light of the wider availability of artisanal unpackaged varieties sold by dairy shops and street hawkers. Additionally, many rural consumers continue to make their own butter, while urban consumers often receive home-made butter and local “smen” (fermented and preserved butter) from relatives in rural areas.
Margarine will continue to suffer from a negative image
Retail volume sales of margarine and spreads are expected to see modest growth over the forecast period. despite the growing perception of margarine as an unhealthy, hydrogenated product, which has led some consumers to shift towards healthier alternatives such as olive oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Morocco?
- Which are the leading brands in Butter and Spreads in Morocco?
- How are products distributed in Butter and Spreads in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Morocco - Category analysis
KEY DATA FINDINGS
Slower growth in 2024, in light of rising prices and competition from artisanal products
Butter players diversify their offerings
Margarine producers focus on promotional offers to boost sales
Modest growth expected
Flat performance for butter, due to competition from cheaper, unpackaged varieties
Margarine will continue to suffer from a negative image
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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