PROSPECTS AND OPPORTUNITIES
Positive outlook for butter and spreads
The butter and spreads market in Morocco is expected to achieve healthy growth in constant value terms (at 2025 prices) over the forecast period. Growth will be primarily driven by butter, which offers the strongest potential.
Margarine will continue to suffer from negative image
Margarine and spreads are expected to see more modest growth over the forecast period. This is due to the perception of margarine as an unhealthy, hydrogenated product, which will lead some consumers to shift towards healthier alternatives such as olive oil.
Broad availability of artisanal butter varieties will hinder sales
While packaged butter will see rising sales, the wider availability of artisanal unpackaged varieties sold by dairy shops and street hawkers will prevent it from achieving its full market potential. Additionally, many rural consumers continue to make their own butter, while urban consumers often receive home-made butter and local smen (fermented and preserved butter) from relatives in rural areas.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Morocco?
- Which are the leading brands in Butter and Spreads in Morocco?
- How are products distributed in Butter and Spreads in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Morocco - Category analysis
KEY DATA FINDINGS
Butter drives growth as players diversify their offerings
Danone continues to lead sales
Modern channels gain ground
Positive outlook for butter and spreads
Margarine will continue to suffer from negative image
Broad availability of artisanal butter varieties will hinder sales
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!