PROSPECTS AND OPPORTUNITIES
Margarine and spreads set to remain the key sales driver
Butter and spreads is projected to see steady if modest growth in value and volume terms over the forecast period. Margarine and spreads is expected to retain its strong market position amid shifting consumer habits and economic pressures.
Private label products expected to play a greater role in the market
Modern grocery retailers are expected to expand their private label offerings, as they look to benefit from providing affordable alternatives to premium butter and cooking fats. Leading players are therefore forecasted to face greater competition from private label.
Market maturity could limit opportunities for innovation
Butter and spreads is expected to see limited innovation due to the category’s high maturity. However, competition is set to intensify as brands shift their focus towards differentiation through health-oriented claims—such as free from, plant-based, or natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Serbia?
- Which are the leading brands in Butter and Spreads in Serbia?
- How are products distributed in Butter and Spreads in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Serbia - Category analysis
KEY DATA FINDINGS
Health, convenience, and affordability inform demand for butter and spreads
Dijamant extends its lead thanks to ongoing investment in the market
Small local grocers retain a key role despite the expansion of modern retailing
Margarine and spreads set to remain the key sales driver
Private label products expected to play a greater role in the market
Market maturity could limit opportunities for innovation
Dairy Products and Alternatives in Serbia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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