PROSPECTS AND OPPORTUNITIES
Distribution expansion, marketing and education to provide a boost to the category
Butter and spreads in the Philippines is projected to see healthy retail volume and value (constant 2025 prices) CAGRs over the forecast period. Leading players like Magnolia are expected to drive sustainable growth through continued investment in distribution expansion and brand marketing.
Health-conscious shift to spur butter amid global price volatility
Over the forecast period, margarine and spreads is expected to continue to lead retail volume and value sales, with cooking fats remaining negligible. Nonetheless, butter is projected to see the highest retail volume and value CAGRs, largely driven by rising health and wellness trends, as consumers seek quality, better for you alternatives.
Economic pressures may influence a shift toward budget-friendly formats
In the short term, a focus on value for money is expected to persist among Filipino consumers, especially if global economic uncertainties continue in the forecast period. This cautious spending environment is likely to influence purchasing decisions, with consumers gravitating towards smaller pack sizes that require lower upfront cash outlays.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Philippines?
- Which are the leading brands in Butter and Spreads in Philippines?
- How are products distributed in Butter and Spreads in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in the Philippines - Category analysis
KEY DATA FINDINGS
Butter piques consumer interest through strategic brand positioning and culinary trends
Magnolia continues to invest in the category and consumer engagement
E-commerce continues to develop as a distribution channel in butter and spreads
Distribution expansion, marketing and education to provide a boost to the category
Health-conscious shift to spur butter amid global price volatility
Economic pressures may influence a shift toward budget-friendly formats
Dairy Products and Alternatives in the Philippines - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!